If you thought e-commerce was a fad, then think again. Here are some facts and stats that will make you reconsider whether your company should consider venturing into the e-commerce market.
And beware, A-commerce is already a thing according to trendwatching.com who state, " … in 2018, shoppers with more important things to do - and that's all of them - will embrace the outsourcing of certain retail experiences to algorithms and smart devices. That means the automation of hunting, negotiating, purchasing, delivery arrangements and more."
So if A-commerce is not already on your radar, you might be wise to do a Google search and see what all the fuss is about.
In the meantime, let's look at Canada's e-commerce market by the numbers. (Source: Statista.com)
What these figures show us is that if we are ignoring the electronic commerce market, we are missing out on a very large number of potential customers. And this is a market that continues to grow year on year. An almost $44 billion market that is impossible to disregard if you are to grow your B2C business.
Could you sell your product online? If the answer is yes, why aren't you? If it's simply too daunting a task, find help. Often, your local college or university will have students who, compared with the average businessperson, are experts in this field even before they graduate - ask them for help, they are looking for real world experience.
E-commerce is not going to disappear, it's a valid and profitable way to sell what you make. What's more, consider your current geographical reach and then imagine your reach via e-commerce. The size of the market will blow your mind!